This is the main Jessie character that we see, it represents how she shot to fame and how she feels lost in a world that she's not used to. She feels like she needs space from herself to figure out who she really is and why she feels so trapped. The Alice in Wonderland box represents how blocked she feels from the real world.
This Jessie is the newest character; she is the Jessie that was before Jessie J was famous. This will be where all the flashbacks result back to. The simple shirt shows how innocent she is, it looks basic and resembles a clean sheet before it was dirtied by the music industry.
This is the Jessie that I refer to as the "Crazy Jessie" its more of her imagination playing against her and resembles what she could turn into if she forgets why she sang in the first place, for the love of music more than the fame. Her outfit is crazy to emphasise the difference in characters.
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