Identifying Target Audience

When making a music video you need to know your target audience so I've decided to use different mediums to gain this knowledge. I will include a poll on my blog, ask a questionnaire which will be featured on my twitter and facebook accounts and I will also hand it out to my friends outside and inside my school.

These are the results from my questionnaire: 

Age
16 - 17			10
18 - 19			7
20 - 21			2
over 22			1
				20
Gender
Male			11
Female			9
				20
Do you watch music videos
Always			6
Sometimes			13
Rarely			1
Never			0
				20
If so how often
day			5
few times a week			8
Week			4
Month			3
				20
Where do you watch them
TV			19
iPod			1
Computer			14
				34
What do you expect from a slow pop song?
Slow movements			2
Big atmosphere			1
Big voices and emotional			3
Slow dances, crying, big notes			4
Love Story			3
Break Up			1
Catchy Chorus			2
Sad Storyline			2
Rubbish music			1
Nothing don’t listen to them			1
Cheesy			2
Dancing			1
Meaningful lyrics			2
				25
Would you expect there to be a storyline or performance?
Storyline			11
Performance			3
Both			5
None			1
				20
Who is your favourite female solo artist
Jessie J			7
Adele			3
Katy Perry			2
Christina Aquleria			1
Nelly Furtado			1
Cherly Cole			1
Laura Marling			1
Rihanna			2
Beyonce			2
				20
Why do you like their music videos
I relate to it			2
meaningful			1
Very quirky			1
Fit/Sexy			4
Very off the wall			2
Exciting			2
Inventive			1
Powerful			2
Varied			1
Cater to all taste			1
Great voice			1
Good Storyline			3
Emotional			1
				22
Do you prefer a dance routine or a more creative music video
Dance			3
Creative			15
Both			2
				20

Although I wanted the age range to be 15-25 I believe that the data returned can be generalised to this age group as the people asked were aged 16-23. From this feedback it has shown me that the majority of people that I asked are interested in a creative music video with less of a dance routine, with the females looking quite 'fit or sexy.' People said that they enjoyed a storyline the most and the things they expected most from a slow pop song was big voices, emotional lyrics, slow dances, people crying, big notes and a love story. Fortunately for me this has confirmed for me that my video should be quite a big performance that could be shown on music channels and TV (as that’s where most of them view them) and need to be concentrated on an emotional storyline.